Community member profile
Fractional CMO
Tina Fisher
I help PE-backed and founder-led technology companies fix pipeline, sharpen go-to-market and build AI-enabled marketing
operations that deliver measurable revenue.
Areas of expertise
Company stages
Meet Tina
About
A Fractional and Interim CMO with 20+ years' experience across PE/VC-backed and founder-led B2B and B2C technology businesses.
Builds measurable commercial growth engines by aligning positioning, product, demand generation, sales, customer growth and pricing around one go-to-market strategy.
Cambridge MBA, technology founder and former global operator with experience spanning start-ups to international businesses — recognised as a UK Government Top Female Tech Founder and Global Top 50 Women-in-Tech Honouree.
How I partner
Diagnose — Identify the commercial constraint holding back revenue and focus investment where it will create the greatest return.
Build — Create the positioning, GTM strategy, demand engine, team and operating model required for the next growth stage.
Embed — Operate inside the leadership team — combining board-level thinking with hands-on execution and capability building.
What I deliver
Executive-level marketing leadership delivered flexibly, from hands-on execution and team building to strategic and board-level advisory.
A track record of driving revenue growth £10m to £200m+ revenue, increasing marketing-generated pipeline by 50% and delivering up to 6× return on marketing ROI.
I hire, structure and lead high-performing marketing teams, while embedding AI-enabled workflows and tools to improve efficiency, maximise output and increase commercial impact across content production, competitive analysis, positioning and messaging, campaign optimisation and executive decision-making.